What do you see on a 4 hour drive across a country? Lots of malls!!!
I spent 3 weeks walking 400 kilometres across the country and I didn't see one mall, movie theatre or big box store. Turns out they are all along the highway! Every time we enter or leave a city we drive past at least 4 malls as including IKEA, big Eroski Consumer stores, superMercados and movie theatres inside each mall.
Turns out your view is just a matter of perspective!